Do you think big influences dominate brand campaigns? So, know that microelectronics have been gaining ground , and it is not by chance. Its smaller sms database but more focused audience favors the involvement of followers. According to the 2022 State of Influence Marketing report , conducted by Clear, 91% of the engagement in sponsored posts was with sms database content created by micro influences . This still represents a growth of 2% compared to 2020. 94% of influence marketing campaigns include Instagram Do you know which channel is sms database most used in campaigns with influences? If you bet on Instagram, you're right! The social network is the darling of influences and brands: 94% of influence marketing campaigns include Instagram in their channels, according to sms database data from the 2022 State of Influence Marketing report , carried out by Clear. Facebook also appears strongly, in 43% of campaigns. Then comes Ticktock (13%) ahead of YouTube (10%), which may indicate a sms database trend in brands' preference for short videos. influence statistics The recall rate of advertisements made by influences is 69% in Brazil According to Nielsen data, revealed by You Pix's Retrospective 2021 Trends 2022 report, campaigns carried out with influences generate greater brand sms database awareness than traditional ads . This memory is called recall in the advertising market. In traditional ads, the recall rate is 36%, while influences generate a 59% recall. In Brazil, this sms database percentage is 66%, above the global average. influence statistics Investments in influence content grew 64% in 2021 The Media Trends and Forecasts 2022 report , prepared by Kan tar, showed sms database that investments in digital media increased in 2021 and are expected to continue growing in 2022. Investments in influence content help drive this growth: in 2021, they sms database grew 64%, and in 2022 they are expected to grow 71%.